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Climate change: It's getting personal Out of the six billion-or-so people on the planet, two out of three probably aren't in much of a position to do anything about it right now. They're either too busy trying to get their next meal together, or scratching a living off a few dollars or less a day. We're talking climate change, and as citizens of the developed world we're being told more and more that we should take our share of responsibility and act. After all, we're the lucky ones who can. In the UK, climate change is top of the agenda. I've been back only a week and the newspapers are full of adverts and government advice on how we, as consumers, should be doing our bit. We have an incredibly important role to play, yet many of us still don't yet seem to realise it. Why aren't we getting the message? Is asking people to walk the short distance to a local shop really such a problem? Or to not leave things on standby? Or to turn the heating down a notch or two and put a jumper on? On the plus side people at least seem more aware of climate change. But getting them to take that next step and change their habits seems, for many, to be an "ask too far".
In an attempt to speed them along, Christian Aid have recently been running some hard hitting newspaper campaigns in the UK (I'm not sure if they're doing the same in the US). At the same time, interest continues to grow in devices such as "standby savers", which will do what most consumers appear resistant to do and kill the power to their beloved consumer devices when they're not being used. As a recent Economist article explains: "Strange though it seems, a typical microwave oven consumes more electricity powering its digital clock than it does heating food. For while heating food requires more than 100 times as much power as running the clock, most microwave ovens stand idle - in standby mode - more than 99% of the time. And they are not alone. Many other devices, such as televisions, DVD players, stereos and computers also spend much of their lives in standby mode, collectively consuming a huge amount of energy" If doing something as simple as unplugging things at the wall at night reduces energy consumption in the home by as much as 20%, why are so few people doing it? Maybe breaking the global population down into segments may help us understand behaviourally why some people may or may not be interested - or care - about the climate change issue. Here's a very rough attempt for starters:
On the basis of these very, very rough figures, it looks as though only 300 million people, or approximately 5% of the total world population, would actually be willing or able to change their behavioural habits based on the climate change issue. For the environmentalists, this segment would be classed as "in the bag", so-to-speak. We have a number of segments above this hardcore group, and these are the ones needing to be targeted by advertising and educational campaigns. Clearly each segment would require a different 'marketing' approach based on a range of unique drivers for their non-engagement, and maybe this is what's been missing. I wonder if anyone is working on this?
FRIDAY, MARCH 09, 2007 Technology-aided aid
I'm always interested in innovative ways of getting aid directly to those who
need it in the most timely and efficient manner possible.
Kiva deals beautifully with
one aspect of this - linking lenders in the 'developed' world with borrowers in
'developing' countries. But when it comes to financial aid to many of the rural
poor - the man or woman on the street, so-to-speak - no mechanism exists (I
don't count giving to charity as being a direct donation, by the way). Not only
is it a technical challenge to facilitate a direct donation (although mobile
payments will soon unlock that particular door) there are other trickier issues,
such as what we know about these individuals, or their needs and particular
circumstances.
(Incidentally, direct payments are nothing new in the conservation world.
They've been tried for some years with varying degrees of success. The process
is pretty much the same - give the conservation dollars directly to the people
living in the conservation area, and encourage them to help preserve their
environment through their pockets. I've always quite liked the concept, but
appreciate how controversial it is. A PDF paper on conservation direct payments
is available
here). WEDNESDAY, FEBRUARY 21, 2007 To Kate. 21/02/06
Inspiring the local [by default] I'm all for local solutions to local problems. Or even locally-inspired solutions to local (or national) problems. Or nationally-inspired solutions to local or national problems. I think you get the picture. But one thing I'm not quite so keen on is the default state of international solutions to local problems, or national problems in some cases. Sure, you can quite rightly argue that certain solutions need to be developed internationally to obtain economies of scale, particularly if your solution involves manufacturing, or if you're working on the environment or in the health arena (after all, malaria is malaria, wherever you are). Just take the One Laptop Per Child Project, or OLPC, for example. For all it's good and bad points - and I'm not going to go into any of those here - it troubles me on two interconnected fronts. Firstly, it's international trying to solve local, and secondly, it really doesn't need to be. Once again we've reverted to the 'default state' (one day I'll draw up a diagram of how this should work. I keep getting asked what my 'model' is!).
(One point I'd like to quickly clarify here is my own belief in providing
tools and not solutions wherever possible. Capacity-building is
generally far more effective this way. This blog entry, however, deals with the
issue of "solutions" because these are usually what's offered. Hopefully one day
this will also change).
Ever heard of NetTV, NETPC or
Novatium? Well, soon you could be hearing a lot more.
Ramesh Jain,
one of the men behind Novatium, is an Indian. Not surprisingly he knows India,
and he's working on his own (not surprisingly, Indian) solution to India's own
digital divide. Luckily for Ramesh (if that's the right word to use), his
government rejected an offer of a million OLPC's on the grounds that they were
too expensive. His solution - a unit based on a cheap cell-phone chip, no hard
drive, a keyboard, a screen and a couple of USB ports - comes in right on the
$100 mark (OLPC is hovering around $140 these days). What's more, Ramesh
believes he can get the price down to nearer $70. WEDNESDAY, FEBRUARY 14, 2007 Scraping the bottom of the barrel
There are many many good, dedicated, passionate people out there - struggling
against the odds - working in developing countries to help improve the lives of
some of the poorest and most marginalised people. Let's make no mistake, these
odds are regularly stacked against them. Corruption, world trade systems, lack
of resources, the impact of global warming, natural disasters, you name it.
THURSDAY, FEBRUARY 08, 2007 It's capacity building, stupid..!
Most of us know the story about teaching a man to fish. It goes something like
this. Give a man a fish and you feed him for a day, teach him to fish and he can
feed himself and his family forever, or at least a lot longer than one day. I
have a similar story, but with a slightly different ending.
SATURDAY, JANUARY 27, 2007 Joining the dots the Kiva way An old expression, maybe, but "that idea is so simple I don't know why I never thought of it" applies almost on a weekly or monthly basis when you're tapped into the Silicon Valley technology/academic environment. Take YouTube. The idea seems like a no-brainer, but to take it from nothing to a $1.6 billion venture in less than two years really gets you thinking... What will be next? Can I get a slice of the action? Will Google spot me? For a few years now I've been racking my brains trying to come up with ways technology can be used to connect donors and recipients, and build social networks to support and sustain it. I'm convinced that people would take more of an interest in what their money does if they can give it, or in the case of Kiva lend it, directly to the person that needs it. Traditional donations are relatively untargeted and given with an almost blind faith. How many people know what happened to the $10 they gave to the Asian tsunami appeal? Has it bought someone a fishing net, or helped them repair their boat, or their home? Or is it still sitting in a bank account waiting to be spent?
Kiva is relatively new - it will celebrate its second birthday around Easter - yet it continues to expand both geographically (it recently launched in France) and in reach (new microfinance institutions are coming on board the whole time). It's a perfect example of how technology can be used in a positive, constructive way. And it's sustainable. Who knows what's next. Maybe I'll think of something. But Kiva certainly raises the bar, and long may it continue to do so.
Five ways to reconnect
MONDAY, JANUARY 08, 2007 What next for the Inconvenient Truth? Al Gore has done an amazing job of publicising the global warming phenomenon. Road shows, documentary films and books have all at one time or another been conduits for his environmental message. And powerful it is. But the problem remains little understood, it seems, in the American press. Many of those that bother to take any interest still maintain that global warming is a myth, or some kind of conspiracy by the Greens, or just plain wrong. The truth, inconvenient as it may be, is that there is absolutely no dispute among scientists that the planet is warming. Whatever chart or computer model you look at quite clearly shows that the environment is warming, that it started to increase at an unprecedented rate following the industrial revolution, and that last year was the warmest on record (even beating 2005 which, ironically, was previously the warmest). The dispute is whether or not human activity is the cause of this unprecedented warming, or whether what we're seeing - or should that be feeling? - is just part of a natural cycle. But it makes a complex subject even more difficult for everyday folk to grasp when even the press don't seem to be able to explain the basis of the argument properly. Maybe it's another ploy by lobbyists, that strange 'phenomenon' that seems to dominate so much of American politics.
Today the west coast of the United States, around California, was several degrees warmer than it should have been. I had a great time chilling out in my VW camper van. Bees were busy pollinating newly bloomed flowers (not a good sign) and people were busy walking around in t-shirts, eating ice cream, enjoying the sunshine. Ski resorts further inland were shut just like many in Europe, with absolutely zero snow to speak of. And experts interviewed for one of the national TV stations didn't seem to think it had anything to do with global warming. No wonder people on the street are confused. In a nation which more than any needs to take serious action, they aren't even at the point of acceptance, let alone action. By all means dispute the causes of global warming, because democratic processes allow that, but don't deny that it's happening, please! That doesn't help anyone. If Al Gore was to write a sequel to his 'Inconvenient Truth' it should probably be called 'Cruel Irony'. Because the cruel irony of the whole global warming saga is that it's going to be those people, and most likely those countries, which have done least to contribute to the problem that will suffer the most. Once again, Africa looks like being particularly hard hit. But in one further twist, Australia - one of the few industrialised countries which sides with the United States and disputes global warming, and refuses to even discuss curbing greenhouse emissions - is right now suffering what many believe to be its most severe drought in a thousand years. Politicians, fuelled by public opinion, increasing concern and a steep rise in farmer suicides, have finally begun facing up to the possibility that something really is happening. For many, if this is the future for Australia then something needs to be done, and fast. Better late than never. The United States has suffered its fair share of adverse weather over the past year or so, with the destruction in New Orleans dominant in most people's minds, and a record hurricane season to boot. But many Americans haven't yet had their 'Australia moment', nothing major enough to cause a big enough shift of opinion. But how major does it have to be - bigger than Hurricane Katrina? That change will come. Americans won't be immune forever. But for all of our sakes, please make it sooner rather than later. The clock is ticking for all of us.
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